Saturday, March 30, 2019

A box of your least worst cornflakes, please.

Can you imagine going into your local supermarket and looking for the least worse box of cornflakes?  Or the least worse cut of meat?  Or the least worse cheese?   No, of course you can’t.  Its ludicrous to even think like that.

People will try to sell you their product on how good it is and why it is better than all the others.  That’s why businesses spend millions on advertising campaigns.  To try and persuade you that they are better.    

VW were particularly good at it in their "it sounds like a Golf " adverts.   

So can you tell me why Theresa May's aim seems to be to prove her deal is least worst option?   

Well, of course, we know it’s not her deal, it’s a deal the EU have allowed her to have, but let’s put that aside for a moment.   But as Laura Kuenssberg ponders this morning, “When does determination become delusion?”

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