Well done Lidl we all say. How has it achieved this? By focusing on customer demand. It really is that simple. So why is it odd?
It is odd because when we voted to leave the European Union there were cries that businesses like Lidl and Aldi who are based in the EU would pull up sticks and abandon the UK. A lost cause. What happpend was the total opposite. Lidl and Aldi commited massive investment into the UK. But of course, what the EU forgets is that businesses are not like the EU. Businesses seek opportunity. The EU closes it down unless it’s on their terms.
It is odd because when we voted to leave the European Union there were cries that businesses like Lidl and Aldi who are based in the EU would pull up sticks and abandon the UK. A lost cause. What happpend was the total opposite. Lidl and Aldi commited massive investment into the UK. But of course, what the EU forgets is that businesses are not like the EU. Businesses seek opportunity. The EU closes it down unless it’s on their terms.
And this is why the EU way of doing things will eventually lead to its collapse. They simply cannot accept or believe that trade can happen very happily without them.
Take the export of 90 iconic red London buses to Mexico as export finance worth £1.7 billion enables buoyant Brexit Britain to break free into global markets. Or how about Norton Motorcycle, an iconic British motorcycle brand, selling 1000 bikes a year to Australia, North America, Japan and Europe. Or Design and Projects, a Hampshire-based engineering company, exporting €12 million of rail equipment for a metro line in Bangkok. Or BurntIsland Fabrications Ltd winning a £100 million contract to support an offshore wind farm. Or Distinction winning a $7 million contract to supply the Palm Jumeriah hotel in Dubai with luxury furniture. I could go on.
These are not household names. But they are blazing a trial for what the UK has always been good at.
Selling around the world.
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