Saturday, October 31, 2020

Lockdown vs Time

There is a brand of watch that few can ever hope to wear.  PatekPhilippe.  Swiss owned and made. Their brand slogan is disarmingly simple and emotive.  You never actually own a Patek Philippe.  You merely look after it for the next generation.     

You could create a similar PR slogan for Covid19.    Lockdowns don’t stop Covid19.  They simply postpone infections till the lockdown ends. 

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